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Company Overview

Creativity Software (CS) has been a leader in accurate mobile location technology and services for over 15 years. CS has been an advisory board member of EENA for 8 years and a consortium member of the EU Help112 project, testing AML and Galileo location accuracy.


Our award winning mobile location (LBS) platform, LocationWise, delivers the highest accuracy mobile location results worldwide. Successfully deployed in mobile networks, covering over 600 million active subscribers globally, it is audited daily to validate that it achieves the highest accuracy and meets regulatory obligations.


LocationWise delivers accurate location utilising:

  • Advanced location modelling technology (Accuracy+)
  • All network technologies (2G, 3G, 4G & CDMA)


The LocationWise platform includes Advanced Mobile Location (AML) capability, including: Apple AML and Android Emergency Location (Thunderbird).


AML solution for the Emergency Services


AMLWise is a standalone module of LocationWise developed as a ready-to-use solution that enables you to receive and decode Android and iPhone AML data, fully integrated with your CAD system.

  • Simple to implement – we work with Google and Apple on your behalf to get AML data activated in your region so you can start receiving it as soon as possible.
  • Cost effective – an affordable solution, that minimises the time, and cost, involved in implementing and managing the project.


AMLWise for regional PSAP structures
Countries with regionally structured PSAPs need to route AML data to the relevant contact centre. AMLWise can centralise all AML data and then push the caller’s location to the relevant PSAP centre. Alternatively, the PSAP centre can pull the caller’s location from AMLWise when they receive the call.


AMLWise for multiple emergency number structures
Countries with multiple emergency numbers need AML data to be routed to different contact centres. AMLWise can centralise all AML data and the PSAP centre can pull the AML data when they receive the call.


AMLWise for the best available caller location
AMLWise can extend to manage both network provided locations and AML locations, to enable PSAP centres to utilise the best emergency caller location available. The two methods can run in parallel and both results may be delivered to the PSAP or you can enable AMLWise to only deliver the location result with the highest accuracy for each call.


To download an AMLWise brochure please visit:


CS delivers high accuracy mobile location software and services for Mobile Network Operators, Emergency Services, Law Enforcement Agencies and Financial Institutions to save lives, protect the public and prevent crime.


For more information about CS or to request a consultation please visit:

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