Company Overview

Accurate Mobile Location for 112 Emergency Services
Creativity Software (CS) delivers accurate mobile location solutions for 112 Emergency Services. CS has delivered high accuracy mobile location software for over 15 years. CS has been an advisory board member of EENA for over 8 years and a consortium member of the EU Help112 project, validating AML and Galileo location accuracy.


Network-Based Caller Location
Our award winning mobile location (LBS) platform, LocationWise, delivers the highest accuracy mobile location results worldwide. Successfully deployed in mobile networks, covering over 600 million active subscribers globally, it is audited daily to validate that it achieves the highest accuracy and meets regulatory obligations.


LocationWise delivers accurate location utilising:

  • Advanced location modelling technology (Accuracy+)
  • All network technologies (2G, 3G, 4G & CDMA)

For more information about LocationWise and network-based caller location visit: LocationWise


Advanced Mobile Location (AML)
AMLWise is a standalone module of LocationWise developed as a ready-to-use AML solution that enables you to receive and decode Android and iPhone AML data, fully integrated with your CAD system.

  • AML for regional PSAP structures - countries with regionally structured PSAPs need to route AML data to the relevant contact centre. AMLWise can centralise all AML data and then send the caller’s location to the relevant PSAP centre.
  • AML for multiple emergency number structures - countries with multiple emergency numbers need AML data to be routed to different contact centres. AMLWise can centralise all AML data and the PSAP centre can pull the AML data when they receive the call.
  • Select the best available caller location - manage both network provided locations and AML locations, to enable PSAP centres to utilise the best emergency caller location available.

For more information about AMLWise and Advanced Mobile Location (AML) visit: AMLWise


Location-Based Public Warning System
CS can help deliver a Reverse 112 Public Warning System using Location-Based SMS, or Cell Broadcast. Send targeted alerts to all mobile subscribers in a specific geographical area, including local subscribers and in-country visitors (inbound roamers).

  • Precise geo-targeting – define the geographical area to send alerts
  • Location-based alerts – issue alerts via SMS, app notifications or cell broadcast
  • Immediate and dynamic alerts – send immediate, real-time alerts and to all subscribers who enter the affected area
  • Network traffic management – full management and control of messages across the network to reduce traffic congestion

To find out more and book a discussion about the Location-Based Public Warning System visit:


CS delivers high accuracy mobile location software and services for Mobile Network Operators (MNO), Emergency Services, Law Enforcement Agencies (LEA) and Financial Institutions to save lives, protect the public and fight crime.


For more information about CS please visit:


To book a demo, discussion or consultation please visit: schedule a demo

Contacts (4)
Ismail Profile photo Apr 2017
Mr Ismail Embaby

Sales Director at Creativity Software

Kingston Upon Thames UNITED KINGDOM

David Halliwell

Marketing Manager at Creativity Software

Richard Lee

CEO at Creativity Software


None yet.